Pickleball Cheat Code

The DUPR Breakdown ft. CEO Tito Machado

Episode 35

DUPR is one of the most talked-about topics in pickleball—so we brought in the guy behind it. In this episode, Brodie sits down with DUPR CEO Tito Machado to break down the rating system, the recent algorithm changes, and why ratings should be a tool, not an identity. They discuss how to use DUPR to find the right opponents, track real progress, and compete with confidence without getting caught up in chasing numbers. Tito also shares insights on transparency, data, and what’s coming next for the system that’s quickly becoming the universal language of competitive pickleball.

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